About Us

The history

In 1974 Danilo Avelardi opened the jewellery shop in his own name. Thanks to a strong experience as a sales representative in the watchmaking sector, he was able to create a new successful business.

The daily relationship with customers and the desire to meet people’s requirements, is our trump card.

Danilo Avelardi

Since 1980’s, the business in via Ricasoli has quickly developed and it is now considered an important reference point in Livorno for the jewellery sector.

Jewels: a family passion

Danilo has been working for more than 40 years together with Susanna, his partner in life and job, and his daughter Valentina, who is also very keen on this craft.

All the family has a real enthusiasm and curiosity for this activity, which consists not only in all the technicalities related to production and sales, but also in the relationship with the client and the attention to the fashion trends.

The jewel I like best to sell is the ring: it always has a special relevance for a woman

Valentina Avelardi

Your jewellery shop in the heart of Livorno

The identity of this business has its roots in the context of the city of Livorno, and during the years, the Avelardi family has been able to create a strong relationship with the town and its people, getting many different type of customers. A custom designed service, which take care of the personality of the client, is the successful key of this business.

We always look for a nice relationship with our customers: we really like it when they leave our shop with a smile…

Susanna Avelardi



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Contact Us.

Danilo Avelardi – Owner

Valentina Avelardi – External relations manager

Susanna Avelardi – Administrative manager

Enrico Aiello – Sales manager